It has been a while since I was last time in Helsinki airport. I was very positively surprised to see the new Finnair long haul lounge: it looked and felt like Finland and… Finnair! Well done!
Visual identity
Since my visit to the New York auto show in April I have been wondering about the Volkswagen brand positioning here in the USA. In Europe Volkswagen is really positioned as the peoples car and as such their visual identity and communication reflects that. Here in the USA it has been different and VW has [...]
I remember the day when my wife came home from shopping in the local supermarket complaining that she had a hard time finding our favorite Tropicana juice. “They have changed the packaging and I cannot find anything anymore! Almost took the wrong one!”. She was not complaining for a wrong reason. Take a look at [...]
