The other day when visiting Amazon.com I got a surprise: a new home page! I guess Amazon is testing and therefore spreading the new home page in the wild with some customers. The new home page shows the new direction of Amazon. In fact it is a long departure from the Amazon that we all [...]
Positioning
Since 2005 Apple has sold a professional video and audio production suite for OS X named Final Cut Studio. The core product inside this suite is Final Cut Pro, a video editing product. It has been around since 1999 and is used by many filmmakers. A couple of weeks ago Apple launched the long-awaited successor of Final [...]
With quite a few posts about car brands lately you might think that I am an actual car enthusiast. Truth to be told: not so much and at this moment I actually do not even own a car! So what is with the interest in the car industry? I simply think there are lots of [...]
Since my visit to the New York auto show in April I have been wondering about the Volkswagen brand positioning here in the USA. In Europe Volkswagen is really positioned as the peoples car and as such their visual identity and communication reflects that. Here in the USA it has been different and VW has [...]
