Mozy was in many ways an example of brand building. First there is a reliable service that simply works. Second there is plenty of good PR (Mossberg, trends) and word of mouth. Then when the backup category got established the TV spots came to defend the position of the brand. I got referred to Mozy [...]
Free
I got last month a trial to Amazon Prime. For those who do not know: Amazon Prime requires a 79USD membership per year and as a result you get free 2 day shipping on products that qualify for Amazon Prime. And…. there are many many many products that qualify! So, what has happened in terms [...]
With great internet services like Hulu (European readers: see this image) that help you to “Watch your favorites. Anytime. For Free” you must have been wondering why we still pay for cable TV? The answer is: convenience. The fact that cable prices are still going up (at least here in NYC) will for sure help to accelerate the transition as [...]
