Something amazing happened last May when a company called Information Architects released the Mac version of iA Writer, “a digital writing tool that makes sure that all your thoughts go into the text instead of the program.”. Why is this is amazing? Well, iA Writer just entered the word processor category traditionally dominated by Microsoft [...]
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I got last month a trial to Amazon Prime. For those who do not know: Amazon Prime requires a 79USD membership per year and as a result you get free 2 day shipping on products that qualify for Amazon Prime. And…. there are many many many products that qualify! So, what has happened in terms [...]
The New York magazine came today with a surprise: a small booklet with useful ‘products’ for those times one is not flying on JetBlue. The whole booklet is just so fun and so smart! It truly builds on the brand slogan “Happy Jetting” in a very funny way and more important hits home run in [...]
Recently I was in the market for a humidifier. East Coast USA gets quite dry during winters and I wanted to make sure the apartment stayed at a comfortable level. Not knowing anything about humidifiers I went to my favorite online retailer Amazon for some investigation and product comparison. This is how humidifiers look at [...]
I have been reading with great interest a post from my friend and former colleague George Pneumaticos in which he is ranting about the fact that Apple brought out a new MacBook just two weeks after he purchased his. It struck me when George was comparing his “old” MacBook with the new one: he compared [...]
With a lot of interest I read the NY Times article “Seeing the Future in 3-D television” (link). It’s great to see TV makers trying to expand the possibilities to enjoy content. Of course the 50 USD a pop for the special 3D glasses and not to mention the additional production costs for studios to [...]
Over the last months Starbucks has done a fantastic job in injecting their core brand promise to the public. Ranging from NY times full page advertisement to outdoor posters the message was the same: it’s not just coffee… it’s Starbucks. All backed up with quality & fair trade messages. I really liked this campaign and [...]
