Consumer centric

With a little baby our porridge consumption has gone through the roof these days! We are using organic porridge from Elovena (Raisio). The porridge comes in a box that according to the manufacturer is new and very easy to use (“Uusi helppo”). I sooo wished the packaging designers at Elovena would have done some real [...]

Thank you Amazon for Frustration-Free Packaging

by Michiel Maandag on November 16, 2009 · 0 comments

Today Amazon.com visitors are greeted with a message Jeff Bezos on the success of an Amazon program called “Frustration Free Packaging”. Well from the bottom of my heart I can say Thank You for reducing wrap rage since 2008! Only last week I still experienced a frustrating package. I had bought a ScanDisk Memory Card [...]