This morning I was driving behind a “Golf plus”. A Golf Plus? I had never heard about this car before so I decided to check out Volkswagen.de to see what other models I have missed. Turned out I missed quite a few! Volkswagen has so many models that their drop down menu does not even [...]
Car industry
It has been a while (understatement…) since my last post! Lots of things happened recently: we got a baby, we moved from New York City back to Finland and I got a new job. So, lot’s of excuses not to post anything but I intend to start ‘talking’ again! Recently I had the pleasure to [...]
With quite a few posts about car brands lately you might think that I am an actual car enthusiast. Truth to be told: not so much and at this moment I actually do not even own a car! So what is with the interest in the car industry? I simply think there are lots of [...]
There is no doubt about it: the Porsche Panamera is a great looking Porsche! It has all the beautiful Porsche design details and it looks way more part of the family than the Cayenne. The Panamera advertisement in the newspaper reads: Until now, you had to choose between a four-door car and a sports car. [...]
Since my visit to the New York auto show in April I have been wondering about the Volkswagen brand positioning here in the USA. In Europe Volkswagen is really positioned as the peoples car and as such their visual identity and communication reflects that. Here in the USA it has been different and VW has [...]
European car brands are pushing Diesel to the US market. Audi is however taking a very active role. Already at the New York International auto show in February I saw diesel versions of some of the popular models. From there it continued with a campaign site on audiusa.com and last weekend I saw at night [...]
