I must say that I love P&Gs Old Spice commercials fighting men to “stop using lady-scented body wash!”. They truly stem from an insight: there are men who use the body wash from their wives & girlfriends. Well I guess more likely from their wives… less need to impress. So Old Spice has a point: wake [...]
Branding
Over the last months Starbucks has done a fantastic job in injecting their core brand promise to the public. Ranging from NY times full page advertisement to outdoor posters the message was the same: it’s not just coffee… it’s Starbucks. All backed up with quality & fair trade messages. I really liked this campaign and [...]
I remember the day when my wife came home from shopping in the local supermarket complaining that she had a hard time finding our favorite Tropicana juice. “They have changed the packaging and I cannot find anything anymore! Almost took the wrong one!”. She was not complaining for a wrong reason. Take a look at [...]
