AdAge lists the Avis “we try harder” campaign (1963) at #10 in the top 100 advertising campaigns. And for a reason: it was a well executed campaign combined with a well executed total brand experience. It is still one of the best examples of what repositioning a brand in consumers mind can do. If Hertz [...]
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Brand promise
There is no doubt about it: the Porsche Panamera is a great looking Porsche! It has all the beautiful Porsche design details and it looks way more part of the family than the Cayenne. The Panamera advertisement in the newspaper reads: Until now, you had to choose between a four-door car and a sports car. [...]
Over the last year or so there have been many remakes, sequels and spin-offs of old TV series. We had The Knight Rider, Beverly Hills 90210, Melrose Place and now in the beginning of November we will see V. I find it very interesting to follow feedback on these new versions of old series. It’s [...]
