It has been a while (understatement…) since my last post! Lots of things happened recently: we got a baby, we moved from New York City back to Finland and I got a new job. So, lot’s of excuses not to post anything but I intend to start ‘talking’ again! Recently I had the pleasure to [...]
Brand experience
AdAge lists the Avis “we try harder” campaign (1963) at #10 in the top 100 advertising campaigns. And for a reason: it was a well executed campaign combined with a well executed total brand experience. It is still one of the best examples of what repositioning a brand in consumers mind can do. If Hertz [...]
“We deliver everything but the baby” is the slogan of Diapers.com. A great one! And indeed they do deliver everything but the baby. We use Diapers.com a lot. We just love the site. The layout is easy, the font is friendly and everything is somewhat playful. Diapers.com has a smart approach to get you to [...]
