Brand architecture

This morning I was driving behind a “Golf plus”. A Golf Plus? I had never heard about this car before so I decided to check out Volkswagen.de to see what other models I have missed. Turned out I missed quite a few! Volkswagen has so many models that their drop down menu does not even [...]

The art of version numbers

by Michiel Maandag on March 16, 2010 · 0 comments

Yes I love Canon cameras, they are just great! So I am following the Canon brand and see how they can improve themselves. So yesterday Canon made the long waited firmware update for the Canon 5D Mark II available. The firmware update now allows the camera to record movies in 24p frame rate. This is a [...]

I love Canon cameras, I really do and have been for a long time. My current DSLR, a Canon 7D is fantastic, worth every penny and I use it a lot (see my photos on Flickr). Lately I have been lost with Canon’s DSLR line up in terms of feature planning and their capability to [...]