Since my visit to the New York auto show in April I have been wondering about the Volkswagen brand positioning here in the USA. In Europe Volkswagen is really positioned as the peoples car and as such their visual identity and communication reflects that. Here in the USA it has been different and VW has [...]
Audi
European car brands are pushing Diesel to the US market. Audi is however taking a very active role. Already at the New York International auto show in February I saw diesel versions of some of the popular models. From there it continued with a campaign site on audiusa.com and last weekend I saw at night [...]
