AdAge lists the Avis “we try harder” campaign (1963) at #10 in the top 100 advertising campaigns. And for a reason: it was a well executed campaign combined with a well executed total brand experience. It is still one of the best examples of what repositioning a brand in consumers mind can do. If Hertz [...]
May 2010
“We deliver everything but the baby” is the slogan of Diapers.com. A great one! And indeed they do deliver everything but the baby. We use Diapers.com a lot. We just love the site. The layout is easy, the font is friendly and everything is somewhat playful. Diapers.com has a smart approach to get you to [...]
I really like this BASF commercial. It does an amazing job in connecting something so abstract as chemicals with people and all things in life.
