I must say that I love P&Gs Old Spice commercials fighting men to “stop using lady-scented body wash!”. They truly stem from an insight: there are men who use the body wash from their wives & girlfriends. Well I guess more likely from their wives… less need to impress. So Old Spice has a point: wake [...]
February 2010
Here is a great example of wonderful CRM in practice. We have enjoyed the breakfast buffet at The Roosevelt Hotel in the past and decided to return on Valentine’s Day. After we got seated we found out that the great omelet grill was not there anymore. I asked one of the waiters what happened and [...]
For some time Lotus (the IBM software company) was running the following commercial in New York taxis. Frankly I was amazed that IBM/Lotus did this because I am not so sure that we all still know Lotus, what Lotus knows or whether anybody in a taxi really cares. This is the commercial: All viewers who [...]
This is an old commercial but I just love it. Saw it recently again on TV. Check it out and tell me you were not fooled with the subject of the commercial!
