Comments on: Lexus LFA 350K sports car: why did Toyota not introduce a new brand? http://www.mondaytalk.com/2009/11/10/lexus-lfa-350k-sports-car-why-did-toyota-not-introduce-a-new-brand/ brands • smart design • technology by Michiel Maandag Fri, 20 Jan 2012 14:59:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: xavmotors http://www.mondaytalk.com/2009/11/10/lexus-lfa-350k-sports-car-why-did-toyota-not-introduce-a-new-brand/#comment-45 xavmotors Wed, 24 Mar 2010 13:22:22 +0000 http://www.mondaytalk.com/?p=319#comment-45 You know i think that you got a good idea about veloce but, look at it this way, mersedes has also the super car mclarren and is still a mercedes benz but that's a good point. You know i think that you got a good idea about veloce but, look at it this way, mersedes has also the super car mclarren and is still a mercedes benz but that’s a good point.

]]> By: Jaakko Kievari http://www.mondaytalk.com/2009/11/10/lexus-lfa-350k-sports-car-why-did-toyota-not-introduce-a-new-brand/#comment-34 Jaakko Kievari Wed, 11 Nov 2009 07:49:24 +0000 http://www.mondaytalk.com/?p=319#comment-34 Good question Michiel! I shook up your train of thought a bit: What if Toyota is not entering the supercar category but strengthening their brand position (for Lexus)? So assuming their motivation is something else, brings a completely new light to the move... Should the underlying problem be competitive outlook for Lexus - maybe weakening perception on performance/sportiness/credibility adding weight to the high end makes sense from Lexus's perspective. Entering LFA is still considerably smaller investment than entering Veloce - and it might help Toyota to defend Lexus's price point on all models... And knowng Toyota, they probably can make even profit with the LFA's - or at least break even... The hard R&D might already exist due to racing efforts... Good question Michiel! I shook up your train of thought a bit: What if Toyota is not entering the supercar category but strengthening their brand position (for Lexus)? So assuming their motivation is something else, brings a completely new light to the move…

Should the underlying problem be competitive outlook for Lexus – maybe weakening perception on performance/sportiness/credibility adding weight to the high end makes sense from Lexus’s perspective. Entering LFA is still considerably smaller investment than entering Veloce – and it might help Toyota to defend Lexus’s price point on all models…

And knowng Toyota, they probably can make even profit with the LFA’s – or at least break even… The hard R&D might already exist due to racing efforts…

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