Comments on: Porsche Panamera – I wish Porsche would stick with 2 doors sports cars http://www.mondaytalk.com/2009/11/02/porsche-panamera-i-wish-porsche-would-stick-with-2-doors-sports-cars/ brands • smart design • technology by Michiel Maandag Fri, 20 Jan 2012 14:59:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michiel http://www.mondaytalk.com/2009/11/02/porsche-panamera-i-wish-porsche-would-stick-with-2-doors-sports-cars/#comment-33 Michiel Fri, 06 Nov 2009 22:39:01 +0000 http://www.mondaytalk.com/?p=313#comment-33 It is a battle between a clear positioning in consumers mind versus product extensions. In case consumers keep associating Porsche with sports cars even though Porsche is doing SUVs and 4 door cars then it will work for Porsche. If not then Porsche is about to give up their unique positioning to somebody else very soon. Worse of all, a changed positioning could conflict with other brands in the VW group: what is the difference between high end Audi's and Porsche? It is not that clear anymore. It is a battle between a clear positioning in consumers mind versus product extensions. In case consumers keep associating Porsche with sports cars even though Porsche is doing SUVs and 4 door cars then it will work for Porsche. If not then Porsche is about to give up their unique positioning to somebody else very soon.

Worse of all, a changed positioning could conflict with other brands in the VW group: what is the difference between high end Audi’s and Porsche? It is not that clear anymore.

]]> By: Udo http://www.mondaytalk.com/2009/11/02/porsche-panamera-i-wish-porsche-would-stick-with-2-doors-sports-cars/#comment-32 Udo Tue, 03 Nov 2009 08:37:49 +0000 http://www.mondaytalk.com/?p=313#comment-32 Right. Mercedes opened the category a couple of years with the CL and top executives that where tired of driving big limousines and station wagons because of the 4-door company policy flooded their show rooms - a new category was born. As Porsche continues to expand their product lines they looked at it and asked themselves - is this new category a good it for what we are good at & can web credibly expand our product and brand into the category capturing the high end? The answer to both question is yes. And the Panamera is a great example that they executed it, just like with the Porsche Cayenne flawlessly again. Their was the same risk when they extended the brand towards the off-road category a few years back. The results are stunning, as not many people know that today porsche sells more Cayenne's then 911's. Porsche is definitely the Apple of the car industry and they will continue to expand their brand through un-compromised products that will capture the high-end in the existing and emerging car categories - next big opportunity: High-end electric! Right. Mercedes opened the category a couple of years with the CL and top executives that where tired of driving big limousines and station wagons because of the 4-door company policy flooded their show rooms – a new category was born.

As Porsche continues to expand their product lines they looked at it and asked themselves – is this new category a good it for what we are good at & can web credibly expand our product and brand into the category capturing the high end?

The answer to both question is yes. And the Panamera is a great example that they executed it, just like with the Porsche Cayenne flawlessly again. Their was the same risk when they extended the brand towards the off-road category a few years back. The results are stunning, as not many people know that today porsche sells more Cayenne’s then 911′s.

Porsche is definitely the Apple of the car industry and they will continue to expand their brand through un-compromised products that will capture the high-end in the existing and emerging car categories – next big opportunity: High-end electric!

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