Since my visit to the New York auto show in April I have been wondering about the Volkswagen brand positioning here in the USA. In Europe Volkswagen is really positioned as the peoples car and as such their visual identity and communication reflects that. Here in the USA it has been different and VW has [...]
September 2009
As many other Apple Mac users I updated to the latest operating system: Snow Leopard. It went really smooth and 40 minutes later I had a 64 bit operating system running on my iMac: hurrayyy!!! Soon after that I started to wonder: now what? Yes 64 bit is cool and yes applications will run probably [...]
